Simply attracting users to your app shop page and getting them to download your app is not enough for successful app marketing. The key to success lies in turning regular users into loyal customers who not only download the app but also make in-app purchases.
The Significance of Customer Retention Customer retention plays a crucial role in increasing app awareness. When users have a positive experience with your app, they become loyal customers who are likely to share their feedback with others. As the number of loyal customers recommending your app through app shop reviews, social media, or referrals grows, more consumers start associating your brand name with a specific category or issue. This leads to an organic increase in search volume for your branded keywords in the app shop.
Why Focus on the First 30 Days? Statistics reveal that 49% of Android apps are uninstalled within a month of being downloaded, with the average app being uninstalled within a day. The retention curves for iOS and Android are almost identical. When we talk about 30-day retention, we refer to whether a user opens the app within 30 days after downloading it. On average, only 8% of users return to open the app during this period. This means that roughly 90 out of every 100 users are lost once the initial 30 days are over.
This alarming statistic highlights the importance of attracting users back and ensuring they remember your app, considering the changing consumer habits, increasing psychological expectations, and decreasing user loyalty.
Improving App Experience and Boosting User Retention During the first two days after users download an app, it’s crucial to address any issues promptly and retain as many users as possible. Brands should actively communicate with users through in-app reviews or other means to identify and fix problems. Users are less likely to give a poorly performing app a second chance, so providing a positive user experience is essential. For example, a shopping app increased customer retention by 70% by creating a personalized experience for new users and continuously optimizing the app experience based on user feedback.
For newly developed apps, the primary focus should be on attracting users and increasing app downloads. However, in-depth analysis of user behavior is crucial, and ASOWorld’s service solutions can provide valuable insights and research directions. For mature applications, user retention becomes paramount. By building advanced user groups and conducting detailed consumer segmentation analysis, you can personalize your campaigns and communications based on user preferences, personality, lifestyle, beliefs, and more. Engaging users through customized services that cater to their needs will ultimately lead to higher user conversion and retention rates.