The mobile game industry has experienced significant changes in recent years, making it crucial to understand what makes a good mobile game. In this article, we will highlight three key elements necessary for developing a successful mobile game and provide insights from industry professionals. By following the right methods, strategies, and techniques, you can increase your chances of success in this competitive landscape.
- Accelerate Game Development Frequency Creating a fun and successful mobile game requires more than just a great idea. Let’s consider the numbers: assuming the likelihood of developing a game that people want to play is 10%, and the probability of profitably scaling that game is 30%, the strike rate for successful games would be 3%. However, scaling games profitably has become more challenging, with a lower likelihood of around 15%. This means that only one out of 66 projects would result in a successful game. Studios and developers must acknowledge this reality and strive to create unexpected hits that engage and excite players.
- Enhance the Likelihood of Game Development Success Mobile game development demands a combination of concept, design, and reliable data. To reduce development risks, it is crucial to implement a robust greenlight process during the concept phase. Concept testing allows you to gauge early interest in your game from real-world users and assess marketability. By analyzing data-driven intelligence and market trends, you can understand the game’s business potential, user acquisition economics, and the potential for profitable growth. Concept testing also helps estimate the potential lifetime value (LTV) and cost per install (CPI) for player acquisition.
- Execute Effective Mobile Game Marketing Once you have a great game in hand, successfully marketing it is essential for scaling and reaching millions of engaged players. A well-executed marketing strategy can drive customer retention and brand awareness. To achieve this, consider the following:
- Combine paid and organic user acquisition efforts to maximize growth.
- Utilize publishing technology to target the right audience and optimize funnel creatives.
- Implement tools to measure the effectiveness of different user acquisition channels and campaigns.
- Engage users through in-game experimentation and optimization.
- Implement cutting-edge technologies, like mediation, to increase your ad inventory’s earning potential.
Appropriate mobile game marketing is critical for a successful launch and long-term player engagement. Many great games have fallen into obscurity due to a lack of investment in the right expertise and technology on the publishing side. By adopting the right methodologies and technology, you can significantly increase the likelihood of your game achieving scale and success in the mobile game industry.